Product Development & Management Association

If you are associated with new product development, especially if you are responsible for managing NPD, you must join the Product Development and Management Association. Go to www.PDMA.org and register. The PDMA has produced a valuable set of resources encompassing the entire product development, management and innovation space. They also offer a certification in product development which may be advised for a few of your key innovation employees. One word of advice - It is easy to get lost in the vast amount of information provided by the PDMA. You should take it in small bites. I was like a squirrel in the road upon my first visit to the site. Now I try to have some idea of what I’m looking for before I dive in. Please share your thoughts if you are a member. What do you like / dislike about the organization?